What's going everyone? Welcome back to the game. Today I want to talk about scalable value.

Sounds like two very big, kitchy terms, you know, scale and value. But I'm going to bring it down to

the dirt for you. So I had the value equation, which is something that I wrote a long time ago

inside of the offers book, which I originally got from my gym days. I'm just trying

to think, like, what are the components that make anything valuable in general? And one of the

things that's come up more recently because I deal with a lot of newer business owners on school

was this concept of people struggling to make things that are good. I kind of like lost my

shit, for lack of better term,

on the one call a week that I do inside of the school community from some of the questions that

I was getting. And so I wanted to kind of share my rant that I had there with you,

which is oftentimes I see entrepreneurs put the car before the horse, and I'll explain what I

mean by that. They will focus on trying to make something scalable before they try and focus on making it valuable. And so I see

this kind of like in the gym world when a guy would come in and say, hey, you know, I don't want

to get too jacked, right? Because then I'm going to change my clothes. And I'm like, well, why don't we just start with you looking like you work out? Like, why don't, why don't we just start with that, right? And so basically it's like, oh, if I lose weight,

then I'm going to have to change my clothes. It's so backwards in terms of thinking, right, that they're,

they're basically saying, like, I don't want even have a sale yet. I think that scale should honestly

be completely removed from your vocabulary, especially if you're starting out. But I think what I've

seen, at least for me, is that I've been willing to do things that are unscailable for significantly

longer than most people do. And I'll tell you a tactical story about this.

So when I was running my gyms, I would do these way in. I would sell like, you know, call it 50 people

who would do a challenge with us. And that would be, you know, a couple weeks of sales or whatever.

And then I would have a Saturday where I would get everyone in for the nutrition consult,

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