Welcome back, everyone, to the game in our audio first series. I've been making these as audio.

Y'all have been telling me that you like it, so I will keep doing it. And today I want to talk about

scaling deliverables. All right, so this is a follow-up on the unscalable value, scalable kind of

continuum that I was talking about before. But I have a different framework that I want to introduce

you today. I have the easy to sell, hard to fulfill continuum that exists.

But I wanted to kind of zoom in on that

and walk you through two versions of scaling.

This may be a shorter pod,

but I think for the right person, it may be game changing.

So let's say that you have a service business,

which 78% of businesses are.

And if you're a software as a service, then you still deliver the same things have a service business, which 78% of businesses are. And if you're a software

as a service, then you still deliver the same things that a service does. You just do it with a

machine, right? If you start in the beginning, which many people do as one-on-one at whatever they

do, then there are ways that you can scale it. And there are basically two continuums that you

can, quote, scale. So one is that you keep doing the thing, but you

increase the ratio of you to customers. So you go from being a one-on-one person to be a

one-on-four person, to a one-on-10 person, to a one-on-one, a hundred also change the medium. So it's like, I can be

one-on-one in person versus one-on-one remote. And I could change to one-on-four in person versus

one-on-one remote, and that might be more valuable. And I could go from, you know, one-on-one to 100

remote to one-on-hundred in person. And that would probably be more valuable. And so there are other variables that you can play with beyond just your ratio,

but the ratio is probably the most significant one that will change as you scale.

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