I've had to go back and do all this stuff because, you know, I kind of got taken in and

swooped under and really happened really fast. And when I realized, hey, this really isn't

for me, like this is a weird world, I wanted to unplug and then I had to learn about publishing.

I had to learn about mechanicals. I had to learn about royalties, how people get paid. What happens

if someone's playing my song on a jukebox in Fairless Hills,

Pennsylvania. I would say, for me, the independent route is harder, but like it's so much more

rewarding. It's a lot of work, but worth it. Asher Roth is a rapper by trade. He first

plugged into the music industry in 2009 with his debut album, A Sleep in the Bright Isle, and his platinum

single, I Love College. But this podcast episode isn't as much about those days as it is about

his decision to unplug and start over. We discussed the process of taking ownership over your

content and creating music for yourself, the difference

between making an album in your closet versus the big industry studios, and which one has created

his best work. We talk about simplicity, making a change at the local level, social media

and its influence over him, and how to get started. This episode of The Ground Up

Show is brought to you advertisement free. If you want to support the show, it would really

mean a lot to me if you head over to iTunes and leave a quick review or rating. They really help

to boost the visibility of our podcast here. And with that said, let's start the show.

You're listening to The Ground Up Show,

a podcast that inspires creatives

to make meaningful content and pursue their passions.

My name's Matt Diavella,

and I'm a filmmaker best known

...