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A lot of people have been talking about capacity efficiency

You know, it's been a really interesting theme for the last several years of me trying to dissect what I see works in our organization and other organizations

Are there any common themes and I genuinely do believe that one of the things that hurts a lot of people is meetings run long and meetings have too many people in them

I think you know, I think all of us are striving for

good work cultures for our employees and there's a lot of things one can do but I really do think helping educate like

the value of a two-hour meeting with 21 people if that meeting happened to be you know, 45 minutes with seven people

Miraculously a lot of hours are freed up for people to be able to achieve what they need to in a day

And so just spending a lot of time trying to figure out how to eliminate anxiousness lack of productivity

And I do think meetings is one of the big culprits out there. I mean literally the meeting I had right before this was 15 minutes but only took seven

You know like I think I do think a good 15 minute meeting especially when you have capable executives you can get right into it

I mean I'm thrilled for banter and jokes and I love all that stuff too quite a bit

I probably am a culprit of making meetings go too long with a little bit of like the side dish or bringing some of the emotion to it

But you know I really like to get to the heart of the matter I think that's important and I think a lot of times even in the context of our industry

Sometimes the best ideas for a campaign or a marketing

Execution sometimes happen in the first 30 minutes. I find a lot of fresh ideas or the first take or the intuition of the most capable creative people

I think they sometimes talk themselves out of stuff the longer they stay in stuff and so yeah, I mean it runs the gamut

You know, Garrett I think one of the biggest elephants in the room in our industry is

Reach and frequency is something I believe in heavily as well

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