Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 11 September 2021
⏱️ 44 minutes
🧾️ Download transcript
Summary
Are you ready to discover the secrets behind creating work that captivates and compels others? Join us in this engaging episode as we dive deep into the realm of irresistible work with the renowned author and speaker Sally Hogshead.
Sally Hogshead is a world-class branding expert, best-selling author, and a captivating storyteller. In this thought-provoking interview, she shares her valuable insights into how you can make your work stand out in a crowded market. Through her groundbreaking research, Sally has uncovered the key triggers that elicit fascination in others, and she'll show you how to leverage these triggers to make your work impossible to resist.
During the conversation, Sally delves into the science of fascination, explaining how certain individuals and ideas hold our attention more than others. By understanding the seven universal fascination triggers, you'll gain a fresh perspective on how to craft your work in a way that resonates deeply with your audience.
Unlocking the secrets of Sally Hogshead's work empowers you to create meaningful connections, increase your influence, and leave a lasting impact on the world. Whether you're an entrepreneur, artist, or creative professional, her expertise will inspire you to tap into your uniqueness and create work that sparks fascination and engagement.
Join us in this captivating conversation with Sally Hogshead and discover how you can make your work a magnet for attention, admiration, and success. Get ready to unleash your full potential and create a lasting impact in the hearts and minds of others.
Note: This episode contains invaluable insights from Sally Hogshead herself and is a must-listen for anyone looking to elevate their creative endeavors and professional pursuits.
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Transcript
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| 0:00.0 | Fascination is your brain's most intense state of focus. |
| 0:03.3 | So when you're fascinated, it's a feeling of complete immersion. |
| 0:08.0 | Some people call that flow. |
| 0:09.7 | You can call it being in the zone. |
| 0:11.2 | When an athlete is completely focused and fascinated, |
| 0:15.3 | like think of Michael Jordan going to flying towards the hoop |
| 0:20.5 | that you're at your most accurate, |
| 0:22.5 | you at your most creative, |
| 0:23.9 | you have your greatest opportunity to have a breakthrough. |
| 0:27.0 | And when we looked through the lens of neurology, |
| 0:30.1 | when I talked to neuro radiologists, |
| 0:31.8 | but what the brain looks like in a state of fascination, |
| 0:34.3 | it looks like it's falling in love. |
| 0:36.8 | It's firing in all cylinders. |
| 0:38.4 | Everything's going smoothly. |
| 0:39.7 | It's completely engrossed, mesmerized in the moment. |
| 0:44.0 | And that's why when you feel fascinated by a person |
| 0:47.9 | or even by a TV show or a book, |
| 0:50.3 | you're so in the flow that time goes by, |
| 0:53.7 | you connect fully with that object of your fascination. |
| 1:02.3 | I'm Srini Rao and this is the unmistakable creative podcast |
| 1:05.7 | where you get a window into the stories and insights |
... |
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