A brand is the most valuable thing you can create.

And don't be afraid to be different.

Sometimes we are thinking about how can we do it faster or better or more.

And those can be places to think about.

But what about being different?

Being different is not expensive.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I feel like we've already recorded an episode without having pushed record. Aurora Winter is here

with us today. And I'm so thrilled, first of all, that you're joining me on the podcast and that we're able to dive into

your story, what makes you you, you, and all of the wonderful things that you've put into the

world, whether in the role of film and television, grief, coaching, and counseling,

writing books of all sorts, and helping other people learn how to express words and get their message out

to the right audience at the right time. So thank you. Oh, I love being on the show with you.

And I love to help people with neuroscience of communication and with pivoting. So I don't know

where we're going to go, but we have a lot we could cover. Absolutely. So let's talk a little bit about it. You are a dual citizen, United States and Canada.

Where did you grow up? And how did that influence some of your decisions?

I was actually born in the States when my parents were studying at Iowa State University.

I come from an academic background like you. My parent, you know, my dad was a dean of a university

eventually. And I just happened to be of the three kids, the one that was born when they

happened to be in the United States. But I went blissfully off back to Canada when I was six

months old. And it didn't really factor into my life until fast forward. I was working in film

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