Unlocking Reciprocity - The Secret to Influence and Persuasion
Win Make Give with Ben Kinney
Ben Kinney Training
4.9 • 1.5K Ratings
🗓️ 14 March 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
Join Ben Kinney, Chad Hyams, and Bob Stewart as they unravel the art of influence and persuasion from Robert Cialdini's book, "Influence: The Science of Persuasion." This episode delves into the principle of reciprocity, exploring tactics to foster lasting relationships and boost sales. Discover real-world examples, from holiday cards to server tips, and learn how personalized and unexpected gestures can enhance connections. Whether it's leadership insights or marketing strategies, grasp the power of giving to receive as the trio shares their expertise on building value and trust.
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Connect with the hosts:
• Ben Kinney: https://www.BenKinney.com/
• Bob Stewart: https://www.linkedin.com/in/activebob
• Chad Hyams: https://ChadHyams.com/
• Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/
More ways to connect:
• Join our Facebook group at www.facebook.com/groups/winmakegive
• Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up
• Explore the Win Make Give Podcast Network: https://WinMakeGive.com/
Part of the Win Make Give Podcast Network
Transcript
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| 0:00.0 | Welcome to the Win Make Give podcast. |
| 0:10.5 | This is Ben Kinney. |
| 0:11.6 | Today I'm joined with Chad Heimes and Bob Stewart. |
| 0:14.8 | We're continuing on with a series about influence and persuasion. |
| 0:25.9 | Robert Childini, a doctor of behavioral science, |
| 0:28.9 | wrote a book called Influence, |
| 0:31.3 | The Science of Persuasion. |
| 0:35.8 | And he talked about some very specific tactics that can be used and are used on us, I would guess, every single |
| 0:43.1 | day to persuade us to take action, buy something, believe something, or do something. |
| 0:51.3 | In his book, Influence, he talked about the science of persuasion. He gave us six specifics |
| 1:01.8 | that he dug into, laws, sciences, model, whatever. The first one was reciprocity. And that's what we're going to talk about today. |
| 1:14.0 | The principle of reciprocity describes our tendency to want to offer something when something is actually received. |
| 1:27.1 | See, Chad, we feel obliged to do something in return |
| 1:31.6 | because something was done for us. |
| 1:36.5 | Sure. |
| 1:37.5 | I didn't get any Christmas presents last year. |
| 1:40.4 | Maybe I should have gave some in advance. |
| 1:42.7 | Like next year, what my plan is is I'm going to mail |
| 1:45.3 | out like 73 Christmas presents two weeks early. And then they're going to come in like baseballs, |
| 1:53.5 | Bob, because you're going to feel obliged to do something in return. Is that why they say giving |
| 1:59.4 | is better than receiving? Because when you give, you receive. |
| 2:02.9 | Indeed. |
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