Hey guys, welcome back to another episode of Skin Anarchy. This is Ecta, and I have such an amazing

brand here with me today, the founder of the brand. And I know a lot of you might have heard

of them. They're very, very heavy in the wellness space. They really harness the power of

100% natural essential oils to help boost your overall well-being. But there's just so much more to the brand. So I can't

wait to dive in and introduce you guys to Nicola Elliott, who is the founder of Neon. Welcome to

show, Nicola. I'm so excited to host you. Me too. We're so grateful that you've asked us. Thank you.

Yeah, no, it's an honor. And I can't wait to learn from you because I really fell in love

with the brand when I first tried it. You know, it's, it's a beautiful way to approach, I think,

just self-care, you know, and you've crafted it so wonderfully. And I would love to learn about

the journey of what really made you want to dive into the space of beauty and wellness. Absolutely. Well, first of all,

the brand is nearly 20 years old. I mean, we're the biggest well-being brand in the UK. And,

and, you know, we're kind of relatively new to come stateside. And I'll explain why I'm quite late

to arrive in a minute. But I started because started the brand back when i was sort of in my

late 20s early 30s because i was a journalist for many years and i absolutely loved that career

it was brilliant but you know it was a time when it was very normal to be working 16 17 hours a day

and by the way i i enjoyed that but i be working 16, 17 hours a day. And by the way, I enjoyed that.

But I was working London hours, then New York hours, then LA hours,

because I was doing entertainment.

And life just was crazy.

And I started having really awful anxiety and panic attacks.

And again, this is like rewind for anyone who's old

enough listening to this to remember, you know, we didn't talk about anxiety in the way that we do

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