Hey everybody, Chris here. We're trying something a little bit different than what we normally do for the podcast.

We're doing solo episodes. These are shorter, more contained.

Built around certain themes and questions, I think, are very relevant for us to be talking about.

So wherever you're listening to this, however you're seeing this, let us know in the comments and the feedback, what you think.

And we'll make some adjustments.

Okay. and we'll make some adjustments. Okay, in this episode. Okay, in this episode, I'm going to talk about the role story telling has in marketing and in branding or brand strategy.

I want to ask you this question, which is to think back on a memory in your life.

And almost always, there are two things, two core components that always exist when it comes to memory. Number one is a strong emotion. And number two is a story. Let's examine this

before we tie this into marketing and brand strategy. I think you'll figure it out before we get there.

What about emotion? Okay. So if you were to reflect back on what you did last week and try to recall what it is that you've done, chances are the only things you'll remember are the things that cause an emotional reaction from you.

The things like driving on the road or the things where you're kind of in a vegetative state, you're not going to be able to recall.

It's because this is how your memory works. It's like there's a strong emotion and emotion frames a story and you're able to

retell that story. This is why storytelling is so easy and giving lectures is so difficult because

storytelling is the most natural thing. It's how the human mind works. Erica meets its

stories of the operating system of the human mind. And as children,

we're so good at telling stories. And somehow we lose that art when we grow older. You'll make up

stories. You'll make up stories about how the dog ate your homework. You make up stories about how

that girl was really into you when she really wasn't. And you'll tell all kinds of stories.

And something happens to us, I think when we get older, we start to follow very specific rules about what facts are.

And we don't tend to get as excited to tell people like how our day went.

We just tell them the highlights, the bullet points.

And we'll lose that art.

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