Elizabeth Bieniek's aspirations were firmly planted in the realm of writing and the arts. Armed with an English degree and a passion for creative expression, she envisioned a future where she would immerse herself in the world of literature and storytelling. However, as she navigated her academic and professional journey, she encountered a pivotal moment that would alter the trajectory of her career. The decision to pursue an MBA marked a significant shift, revealing her latent interest in the business aspects of creativity and innovation.