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Your Brand Amplified®

The Art of Differentiation: Nicole Powell's Strategies for Unique Brand Positioning

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

51.4K Ratings

🗓️ 1 July 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

Nicole Powell’s journey is one that embodies the spirit of resilience, creativity, and the relentless pursuit of one’s dreams. Born and raised in the Philippines, Nicole's early life was marked by the warmth of her family and the vibrant culture of her homeland. However, the desire for a better life and the pursuit of the American dream led her family to make the significant decision to move to the United States. This transition was not just a change of location; it was a leap into the unknown, filled with challenges and opportunities.

Transcript

Click on a timestamp to play from that location

0:00.0

Always be fair and do your best.

0:03.4

And we say that to ourselves over and over because sometimes what is fair doesn't necessarily lean in our favor, right?

0:10.8

But we're looking at, you know, I feel like that opens us up to looking at the other person's perspective and to do business the right way.

0:18.5

And then always do your best because you won't have any regrets if you're doing your

0:22.5

best all the time.

0:25.9

Step into the world of success with your brand amplified, the ultimate podcast designed

0:31.5

to unravel the intricacies of thriving businesses.

0:34.7

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,

0:39.1

strategies, and secrets that have propelled entrepreneurs and business leaders to success.

0:47.2

From one Asian woman entrepreneur to another, I am so thrilled to have Nicole Powell on the show today. A woman after

0:57.7

my own heart. I love the approach that you take to marketing. And we're going to get into that.

1:02.7

But first, you said something that prompted me to say, okay, I need that on the show. Right.

1:07.1

When we were jumping on, we were talking about your experience of moving to the United States from the Philippines.

1:12.4

So we talk about that journey a little bit, what you remember.

1:15.8

Sure. I think what I mentioned earlier when we chatted about it is I remember so much of that time vividly when I was in the Philippines, more so than when I moved to America.

1:26.7

I mean, Philippines is so hot. It is right by the acre. It is hot. So I remember like it was yesterday.

1:35.1

My dad and I got off the plane and my mom had this black coat with different colored pockets.

1:42.4

And I remember thinking, what is that? Like, I had no concept of a coat. I left

1:46.9

the Philippines December 26th. So it was one of those like hot Christmases over there. And then I

1:55.0

come here and I don't know what I'm feeling on my skin. I don't know much apart from, you know, Disneyland and all of that

2:02.9

fun stuff that I used to watch on television back home. So I really had no real concept of what

2:08.6

America was and the weather. I think I just thought everything was the same. But it was definitely a

...

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