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Search Engine

Unlocked: The State of Search Engine 2025

Search Engine

PJ Vogt

Society & Culture, Business, Technology

4.84.1K Ratings

🗓️ 12 December 2025

⏱️ 51 minutes

🧾️ Download transcript

Summary

As a special, one-time holiday treat, we're sharing something we only usually offer on our premium feed, Incognito Mode. Our annual board meeting! We talk about what shopping a podcast has been like in this environment, our internal stats, and… Yes, Yes, No. Incognito Mode, our ad-free, no-rerun, bonus episode feed. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This episode of Search Engine is brought to you in part by Mooby, the global film company that champions great cinema.

0:06.4

From iconic directors to emerging interiors, there's always something new to discover.

0:10.2

And because every film on movie is hand-selected, you can trust that you're exploring the very best of cinema.

0:15.4

One film I am excited about is The Mastermind, which is now streaming on Movie in the U.S.

0:20.2

The Mastermind is the latest triumph from celebrated director Kelly Reichard.

0:23.9

Josh O'Connor delivers an unforgettable performance as J.B. Mooney, an unemployed man and

0:29.1

amateur art thief in a quiet Massachusetts suburb in the 1970.

0:33.2

He's gearing out for his very first heist, convinced he's got the perfect plan.

0:37.2

Though as we've seen with the Louvre heist in the news, even the perfect plan doesn't always go how you expect.

0:42.2

And you can watch it all on Mooby, the curated streaming service that brings together great films handpicked from around the globe.

0:48.5

It's cinema that stays with you.

0:50.1

Try movie free for 30 days at Mooby.com slash search engine.

0:54.1

That's Mubi.com slash search engine for a whole month of great cinema for free.

1:04.0

Hello, search engine listeners.

1:06.1

So a few years ago, back when we first started telling stories on this feed,

1:10.3

we were initially

1:10.8

not making any money, super normal for a new independent show. However, we were spending money

1:17.1

on reporting trips to pay people like fact checkers and sound designers who are helping us tell

1:22.2

our stories. So that turned into a problem, which we needed to solve. But we didn't want to run ads at first.

1:29.3

So we put up a website where listeners could voluntarily pay for the show if they wanted to.

1:34.5

And a few hundred people signed up, which gave me this silly idea, which is that if your boss is the person who pays you to work, My boss was now a few hundred internet strangers.

1:45.5

And I thought we should have, like, a corporate-style check-in every so often.

...

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