meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 12 July 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.

 CHAPTERS

  • 00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!
  • 00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement
  • 00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'
  • 00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg
  • 00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing
  • 00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator
  • 00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations
  • 00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle
  • 00:20:34 - Listen Up: How to Prove You’re Listening with the Looping Technique
  • 00:22:56 - Real Connections: The Importance of Genuine Conversations
  • 00:25:00 - Team Secrets: Inside Google’s Project Aristotle and Team Dynamics
  • 00:29:08 - Safety First: The Role of Psychological Safety in Team Success
  • 00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFs


LINKS AND RESOURCES:



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.