You're listening to the Impact Theory podcast, your source of empowering ideas and actionable techniques from the world's highest achievers.

Join host Tom Bill You, serial entrepreneur and co-founder of the billion-dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success.

Welcome to Impact Theory. Hey everybody, welcome to

another episode of AMA. I'm your host, Tom, Bill You, and we are going to be taking your questions.

So drop them in. Let's get crazy. Let's get down to this bad boy. We're down a couple people today,

so if there are any

technical difficulties, bear with us. I will try to, uh, nonetheless dazzle with some amazing

answers. All right, the first one comes via the connect inbox, which by the way, if you guys

don't know, you can submit questions at connect at impact theory.com. So we look at every one of those bad boys.

All right, I've been told over and over, even once by Tom, that until I change my identity, I won't change.

How the heck do I change my identity?

How does someone do that?

All right.

So this is a great one.

And by the way, we're going to be making a series of videos about things like this, which

I'll consider our frequently asked questions.

And identity is actually, it is very, very simple to change.

It doesn't mean that it's easy, but it goes like this.

First, it starts with identifying what it is exactly that you want to change and then turning

that into a very simple statement. So I'm the type of person that. So if you know that you want to go

to the gym every day, I'm the type of person that goes to the gym every day. Now, the key is that

you're not just repeating it to yourself, but you're saying it to anybody else who will listen,

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