This is an I-Heart podcast.

Guaranteed Human.

Broadcasting live from the Abraham Lincoln Radio Studio

at the George Washington Broadcast Center.

Jack Armstrong and Joe Getty.

Armstrong and Getty.

And now here's Armstrong and Getty.

The quad god, Ilya Malin, wowed the crowds once again in his event, earning the top spot.

And at the gold medal match for mixed doubles, curling duo, Corey and Corey, coming down to the last throw.

The pair losing to Sweden for silver, the first ever medal for the U.S. in this event.

I only wanted to play this because the quad god the other night was the main reason that Team USA won the gold, and now he's doing the individual.

But it occurred to me that they always used the term

quad god because it's a cool nickname and it helps, you know, describe what he is. He lands quads.

That's four spins in the air and nobody else has ever done it in the history of competition.

The fact that he does it over and over and over again is pretty amazing. But I don't know his

name. So I'm wondering if that's not working against him. His nickname is so cool that he's not a household name. Quad God is household name. His name is not a household name, though. I wonder if that's, you think that's going to be a, I mean, because your goal. It's a branding challenge. Your goal with these sports that don't have the, you know, you're not going on to be a professional where you make tons of money is, you want to be an endorser, right? That's where the real money is.

skaters do actually. There's a pro

circuit that's pretty lucrative because

women go to watch it. But it can't

be the millions that are involved in.

I mean like Travis Kelsey plays in the NFL, he still

makes five times as much off endorsements

...