Unleashing the World’s Most Powerful Marketing Force with David Meerman Scott

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 17 March 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message If you want to unleash the superpower of sales and marketing into your business, you need to create fandom around your product or service. Here's how you create fans! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/038 In this episode, Alex Sanfilippo interviews David Meerman Scott on his book Fanocracy. What is fanocracy? An organization that inspires incredible passion for a brand or idea, by putting the customer's needs above everything else. It’s the idea of...

Transcript

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0:00.0	You're listening to the Creating a Brand podcast.
0:08.1	I'm your host, Alex San Felipe.
0:10.4	Today, we're going to be talking about unleashing the world's most powerful marketing force for your brand.
0:15.6	And guess what?
0:16.2	If you do it right, you shouldn't have to be paying them.
0:18.5	They'll actually be paying you.
0:20.1	Today's guest is David
0:21.3	Mirman Scott. David is most known for his international bestselling book, the new rules of marketing
0:26.2	and PR. David also speaks alongside Tony Robbins at business mastery events, but today we're talking
0:31.8	about fandom. David and his daughter, Rayco, recently published a book titled Fanocracy.
0:36.8	They teamed up to explore this
0:38.2	big question. Why do some brands, even in supposedly boring categories like car insurance
0:43.4	and enterprise software, attract not just customers, but raving fans. The key is creating what they
0:48.7	call a fanocracy. I know that you're really going to enjoy this insightful episode, so here
0:52.7	is my interview with David Meerman Scott.
1:00.0	David, thank you so much for being a guest on the Creating a Brand podcast.
1:03.1	Alex, I'm honored to be here.
1:04.6	Thanks for having me on.
1:05.9	I'm really excited.
1:06.9	I've been a fan of yours for a long time.
1:08.5	It goes back to a book that I believe you wrote in 2007, which was the new rules for marketing and PR, which was an international bestseller and a very pivotal book that I believe kind of shaped where we are today with social media, PR and marketing. Really great books. I've been following you for a long time. Really enjoyed that one. I want to mention kind of starting off here, your new book, Fanocracy, is very different than your last book.
1:31.3	Can you explain what kind of encourage you to write this book?
	...

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