Unleashing the Power of Strategic Finance with Andrea Jenson, The Cashflow CFO

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 24 November 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you ready to step into the world of strategic finance and watch your business revenues soar? Today's guest, Andrea Jenson, popularly known as the Cashflow CFO, promises to make that vision a reality. With a rich background spanning top firms like Starwood, Andrea shares her fascinating journey from an accidental accountant to a successful entrepreneur.Step into Andrea's universe as she takes us through her Predictable Profit Accelerator program. Designed to help you master pricing, revenue allocation, and creating a repeatable process for success, this program is a game-changer. Not just that, Andrea talks about the often-underestimated power of having a good bookkeeper and a fractional CFO in your corner, especially if you run a small business. She even gives us a sneak peek into her services and how they empower business owners to make smart financial decisions.As we navigate the unpredictable journey of entrepreneurship, Andrea offers her expert advice. From the importance of having a succession plan and key man life insurance, to setting up a clean, organized financial system, she leaves no stone unturned. Drawing from her own experiences, Andrea shares her joy in helping others thrive in their businesses and connects them with resources they need. She reminds us to bolster our business with a team of experts and to be generous and kind along the journey. So, tune in, learn, and let's grow together.https://thecashflowcfo.com/contact/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:20.3	From Sunny Redondo Beach, California to I hopefully sunny San Diego, California.
0:25.9	I am Anika Jackson with your brain amplified really excited to have Andrea Jensen the Cash Flow CFO on the show today. Thank you for being here. Thank you for having
0:32.0	me.
0:33.0	Of course.
0:34.0	Now I would love for you to talk about your background.
0:36.4	You were an accounting major.
0:38.2	Did you go straight into entrepreneurship?
0:39.7	Did you work at other organizations first?
0:42.3	What was that journey like and so many questions about
0:46.1	cash flow and everything else that we're going to get into once we hear this?
0:49.2	And yeah, I call myself an accidental accounting person.
0:53.0	Funny story, I was in college and playing soccer and I thought,
0:58.0	oh gosh, I don't even know what I want to do is my major,
1:01.0	so I just started down the business track because there was so many ways
1:04.4	you could go and I started taking all my pre-rec classes and I took accounting
1:10.0	aced it to a caged it to aced it to aced it, to a, to a cicot, aced it, aced it.
1:15.0	My professor pulled me aside one day and he said,
1:17.0	you know, this doesn't come naturally to most people.
1:20.0	And I was like, really?
1:21.0	Because I hardly even study you're in these classes. Like, it just was
1:24.4	just was literally like my brain was wired that way and I just it was what it was
	...

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