Unleashing the Power of Effective Podcast Marketing | Mike Michalowicz

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 18 July 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/236 With so many podcasts struggling for listeners' attention, it can be challenging to stand out in the crowded market. In this episode, Mike Michalowicz shares his insights into the art of attention-grabbing marketing for podcasters on either side of the microphone. He shares his tips and tricks for creating a marketing plan that engages your audience and makes your podcast stand out from the rest. Whether you're just s...

Transcript

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0:00.0	You're listening to Podcasting Made Simple. I'm your host, Alex San Felipe. For this episode's guide and
0:07.4	resources, please visit podpros.com slash 236. And now let's get to the episode. Mike McAllot,
0:15.8	it's welcome to podcasting made simple slash pod pros. So glad to you here today man Alex man it's good to be back
0:22.0	you know I can always count on you for a good time man like every time we've recorded together it's a
0:26.1	good time like you were totally down to do something totally weird at the beginning and for anyone
0:29.3	listening who hasn't watched it go watch the video and see what we're talking about here
0:33.5	small hands weird glasses gum being chewed all the the normal stuff. You know, that's just
0:38.6	what people do in this space. Totally. Anyway, man, hey, so I've respected you for a long time as an
0:43.9	entrepreneur, as a leader in the space, as an educator. Man, you've just helped me so much. And it's
0:48.7	funny, I was telling you this before we recorded. You're like releasing content as I'm needing it and I'm just so thankful for that man so it's been
0:55.6	really great to stay connected and this is my third time interviewing you so I'm I'm excited to be
1:00.5	here today with that said man I want to go ahead and just jump straight into this kind of we don't have
1:03.7	a lot of time together we're talking to podcast guests and podcast hosts today and so a lot of
1:08.5	this I really want to talk about from the perspective of your
1:11.3	book, Get Different, which is all about marketing and things like that. The first thing you talk about
1:15.7	on this book that I want you to cover is it is our responsibility to market. Can you speak to that
1:21.3	point for a minute? And then we'll kind of drill that down as a podcast guest and podcast host.
1:25.3	Yeah, I think Alex was a little bit of this build it and they will come kind of mentality.
1:29.1	Like I have this remarkable product or service and people disappear and then they don't.
1:33.3	If you have a remarkable product or service, if you're doing something of service to others, damn it, you have to market it.
1:41.0	You have to have people discover it. I was at a conference and I was presenting it and I said,
1:45.5	I just want to know who in this room is better than their competition in some capacity, some
	...

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