Oh, hey, everybody. What's going on? Welcome back to another episode. Today's episode is brought to you by Black Rifle Coffee, just like the previous episode and just like the next episode is going to be my suggestion to you if you like coffee or if you want to just support an amazing organization that was founded by amazing people, go to blackriflecoffee.com.

I generally start with what's coming across the rotating banner and I'm still looking at their boot campaign, which is a mission to raise $1 million for a veteran organization. If you buy one case, you're going to get one if 50% off plus free shipping. Looks like they have a new coffee coming out midnight writer, which I bet you was going to be on the ECS or exclusive executive coffee subscription, whatever the hell it stands for.

And if you don't want to do that, you can start a normal traditional coffee subscription, if you will, getting whatever type of roast, ground, whole bean, whatever you want it to be delivered to wherever you want, whenever you want to. And then again, this ridiculously dumb bass cat boat is still up there. Please somebody just win the thing. They also have a peril, which is exactly what you think it is. Gear as in things you can drink coffee out of bundles, meaning things you could make coffee with.

Roasts everything you could possibly want black rifle coffee.com. And that's it. My guest today is Jesse Gould an army veteran, Ranger specifically deployed to Afghanistan three times and then he founded heroic hearts project in 2017.

With the goal to spearhead the accepted acceptance and use of Iowaska therapy as a means of addressing the current mental health crisis among veterans.

Psychedelic treatments for post traumatic stress, not something I have personal experience with, but something that many close friends of mine actually do.

Instead of me talking about what heroic hearts does, I'm going to shut up and let Jesse talk about why he started the organization and what he's trying to do with it episode number 296 with Jesse Gould enjoy.

I'm looking at danger close now. Mr. Gould, where would you like to begin?

Wherever your heart takes you can start from the beginning.

A little follow your heart action. I like that. I like to free form a little bit.

Well, you're living in New York now. What brought you there?

Yeah, so my wife actually. Well, I started off in New York in terms of my career. I was working in finance there.

Then more recently I was living in Columbia, Medeen. That kind of started this whole journey was just traveling around South America.

We'll go back to the finance. What kind of finance did you do?

Yeah, so before joining the military actually took a little bit of an alternative path. So graduate Cornell University economics.

And then I was in investment banking for pretty short period of time.

So I had the fortune of graduating 0809 right at the.

Pull that mic a little closer to you. Okay, there you go.

Right at the heart of the financial collapse. Oh, perfect.

So leading up to it is pretty interesting time to be in finance because as what happens, everybody who's going in was making huge bonuses was, you know, and so engineers, mathematicians, finance people, all we're going into Goldman Sachs Morgan Stanley.

I remember doing interviews for internships and it was just a room packed full of 300 people nervously awaiting their interview trying to get that that Goldman Sachs because you would get.

I just imagine wolf Wall Street.

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