Hi my name is Lewis Howes and welcome to the Daily Motivation Show.

I think a lot of people are in breakdown now, but they have a hard time getting clear on what they want and where they want to go.

How did you get clear like, okay, I know I want to do social media now and I'm going to go all in on it for this year.

I know I want to go and do this music and so I'm going to go all in on the studio every single day.

How did you get clear to even execute that routine on the vision?

I'm a guy who feels like you should work on your strengths and work on your weaknesses.

Yeah, it's one of your 15 rules in your book.

My falsetto is probably one of my strengths, right?

It's like one of the things that I feel set me apart.

So I work on my falsetto and I utilize it. That's something that I, you know, will just continue to work on because I feel like that kind of sets me apart.

And something that I was weak at was social media, right?

So like that was a perfect opportunity to like let me utilize this time to really kind of see if I can knock this out of the park.

Now were you also thinking like okay Tik Talk is this new thing let me start on Tik Talk and here's an opportunity or were you like let me do

YouTube and Instagram and everywhere else where people are already at or were you like here's an opportunity

I see some people starting to pop off maybe Maybe I could start here? Was that the strategy?

I genuinely saw that there was an opening in the Tik-Toc space.

I saw my nieces and nephews on it. They were very young all day right?

I was like it was a app called Musically at the time.

And I was like what is this app? Why do you like this? This is not even like like you slow doubt and like people are dancing and then like doing like lip sinks? I'm like this is not how social media works. You're supposed to show your life. So I was like let me give it a try and then I did a live and then

I had a lot of people in my live I was like on Tik-talk on musically at the time.

On musically yeah I was getting more engagement with my two million followers here and I had like four million on Instagram at the top and you weren't getting the engagement and I wasn't getting that engagement so I saw something the pandemic hit I was like I've been meaning to like really dig my teeth in this app

This is the perfect opportunity. Let me try it out. So I was posting one time a day

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