University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 13 May 2026
⏱️ 30 minutes
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Summary
With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, and what role should employers play in the new era of continuous education?
Agility requires a workforce that can adapt and acquire new skills as quickly as the market changes. This means the old models of education and professional development must be re-engineered for a world that demands continuous learning integrated with professional life.
Today, we're going to talk about the evolution of higher education, specifically how online programs are being redesigned from the ground up to meet the complex needs of working adults. We'll explore how concepts we often discuss in customer experience—like personalization and flexibility—are being applied to learning to help professionals advance their careers without putting the rest of their lives on hold.
To help me discuss this topic, I'd like to welcome, Ruth Veloria, Chief Strategy and Customer Officer at University of Phoenix.
About Ruth Veloria
Ruth Veloria is Chief Strategy and Customer Officer at the University of Phoenix, where she leads strategic vision, customer experience innovation, and the use of student data to support progress, graduation, and career success. She joined the University in 2009 and has held roles including chief customer officer and executive dean of the Business School, with prior strategy experience at Booz Allen, BCG, and Charles Schwab. Veloria holds a bachelor’s degree in chemistry from New College at the University of Oxford and a master’s in management from the Kellogg School at Northwestern University.
Ruth Veloria on LinkedIn: https://www.linkedin.com/in/ruthveloria/
Resources
University of Phoenix: https://www.phoenix.edu/
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Transcript
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| 0:00.0 | Hi, I'm Greg Kilstrom, host of the Agile brand, and here's a question for you. |
| 0:04.2 | With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken? |
| 0:11.9 | And what role should employers play in the new era of continuous education? |
| 0:17.0 | Agility requires a workforce that can adapt and acquire new skills as quickly as the market changes. |
| 0:22.6 | This means the old models of education and professional development must be re-engineered for a world that demands continuous learning integrated with professional life. |
| 0:31.6 | Today we're going to talk about the evolution of higher education, specifically how online programs are being redesigned from the ground up to meet |
| 0:39.0 | the complex needs of working adults. We're going to explore how concepts we often discuss in |
| 0:44.2 | customer experience like personalization and flexibility are being applied to learning to help |
| 0:49.5 | professionals advance their careers without putting the rest of their lives on hold. |
| 0:56.6 | Welcome to Season 8 of the Agile Brand Podcast. |
| 0:59.6 | This season, we're going all in on expert mode Martec, AI, and customer experience, |
| 1:04.3 | talking with the people and platforms behind the brands you know and love. |
| 1:07.8 | Again, I'm your host, Greg Kilstrom, and I help Fortune 1000 companies |
| 1:11.4 | make sense of MARTEC, AI, and marketing ops. Hit subscribe or follow to make sure you always |
| 1:16.1 | get the latest episodes and leave us a rating so others can find us as well. And make sure |
| 1:21.7 | you check out our sponsor Tech Systems, an industry leader in full stack technology services, |
| 1:26.6 | talent services, and real-world adoption. |
| 1:29.2 | For more information, go to TechSystems.com. |
| 1:32.1 | Now let's dive in. |
| 1:35.6 | Tell me discuss this topic. |
| 1:37.3 | I'd like to welcome Ruth Valoria, Chief Strategy and Customer Officer at University of Phoenix. |
| 1:42.7 | Ruth, welcome to the show. |
... |
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