This is On Being's Unheard Cut. I'm Krista Tippett. You're listening to my unedited conversation with Tammy Simon.

She is publisher, CEO, and founder of Sounds True. I spoke with her on April 4, 2013,

from the studios of APM in St. Paul, Minnesota. She was at the studios of Colorado Public Radio in Boulder,

download the MP3 of that produced show with Tammy Simon at onbeing.org.

Are you eating as we speak?

I had two big gulps right before, but I have it close at hand.

It smells now like tuna fish. This is my version of Small Tarkina, the immediate important thing.

It smells like tuna fish in this small studio.

Okay, well I'm imagining that. Yes, Krista. We're ready to go. Great.

Okay, so we don't even have to do what did you have for breakfast?

We got the tuna fish. Okay. I am actually curious, what do you eat for breakfast?

Well, you know, I didn't eat anything this morning, so the scratch and sniff is coming up empty,

which is why I wanted to talk about the tuna fish, so I would get the smell communicated through the microphone here.

Well, actually tuna fish, you know how radio is so great for what's sensual.

I mean, I absolutely have tuna fish in my nostrils now. Thank you for that.

I'll try to balance it out with my mentee that I'm drinking.

All right. Well, I'm just so glad that we are here finally.

You know, I've been thinking about this for years, and then we met at that conference,

and it took a while, but it's just great.

And it's been great to really try to immerse in your work.

And I want to tell you also, I mean, I've listened to your podcast over the years,

or the things that you stream on the side.

...