Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 27 December 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on: [3:07] - Why effective marketing requires a balance of art and science [5:42] - How she creates a shared vision that results in the greatest impact [8:22] - The driving forces behind Philips’ transformation [10:37] - The ways that she promotes equity and inclusion both inside and outside the company Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is The Playbook.
0:03.6	Dave Meltzer with Entrepreneurs The Playbook Live here at the greatest tech summit in the
0:08.1	world, Web Summit, in Portugal, Lisbon, I'm making more new friends here, extraordinary
0:13.8	people.
0:14.8	They always tell you that if you're the smartest person in the room, you're in the wrong
0:18.5	room.
0:19.5	I'm definitely in the right room now because we have Lorraine Barber Miller.
0:22.8	She is the CMO of Phillips.
0:24.9	She's also an executive vice president there as well, but forget the titles.
0:28.8	I am in love.
0:29.8	I met her five minutes ago and I'm like, okay, I have a new best friend.
0:34.8	Thank you for joining me on The Playbook.
0:36.2	It's all my pleasure.
0:37.2	Thank you, David, for having me.
0:38.9	Well, it's so nice that a tech summit to get to talk to some marketing people because
0:43.5	as you know, I just had Neil Patel on here and he's a C, you know, the expert in SEO,
0:49.0	very technical.
0:50.0	Okay, I've known him for 20 years, mentored him when he was only 19.
0:53.2	So his success is definitely heartwarming because he just not as fun.
0:58.2	I know when I got a real marketing person because instantly they have an emotional attachment
1:03.6	more than just the credibility of the titles, the company and all of the things.
1:08.6	At what point in your career did you, because you're extremely academic person went to
	...

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