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The GaryVee Audio Experience

Understanding Authenticity with Shark Tank's Barbara Corcoran

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 11 January 2021

⏱️ 10 minutes

🧾️ Download transcript

Summary

Today’s episode is the return of "Monday Marketing Takes" with an interview that I recently did with Shark Tank's Barbara Corcoran. In this talk, we discuss how the business landscape has changed due to the ongoing pandemic and how businesses have leaned into digital solutions as a result. We also highlight why authenticity is the key to building a thoughtful yet recognizable brand. This is one episode you’re not going to want to miss! Enjoy! Let me know what you thought.

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Transcript

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0:00.0

This is the Gary V. Audio Experience.

0:05.0

All right, first up we're kicking off the show with Shark Barbara Corcoran.

0:10.7

Her credits include straight D's in high school in college.

0:14.5

She had 20 jobs by the time she turned 23 and then she borrowed $1,000, quit her job as

0:20.9

a waitress and started a tiny real estate company in New York City that is now a $5 billion

0:27.1

real estate business.

0:28.5

Welcome Barbara.

0:29.5

Hey, my pleasure to be here.

0:30.7

I love Gary.

0:31.7

I'll do anything for him.

0:32.7

Barbara, it's great to see you.

0:34.5

It's always great to see you.

0:35.6

Happy holidays and pending new year.

0:38.7

We don't have a lot of time so I'm going to get right into it because I know a lot of people

0:41.9

were excited that they were going to be on the show.

0:43.3

So thanks for kicking us off.

0:45.2

In your opinion, which consumer behavior shift will be key to driving growth in 2021?

0:51.7

Am I allowed to pick more than one?

0:54.1

Because I think there's probably four or five out there.

0:56.1

Yes, you are.

0:57.1

One of the customers in charge.

0:58.3

I think if we didn't understand that before, we certainly understand it now.

...

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