Understand These, and You’ll Understand How to Get Rich as F*ck
The Martell Method w/ Dan Martell
Dan Martell
4.9 • 626 Ratings
🗓️ 25 May 2026
⏱️ 18 minutes
🧾️ Download transcript
Summary
Most people think getting rich is complicated. It isn't. There are 7 principles that quietly separate the people who build real wealth from the ones who stay stuck no matter how hard they work.
I learned these the hard way, and in this episode, I'm handing them to you with the math behind each one so you can actually act on them this week. Watch to the end, because the last one is the difference between building a business that frees you and one that owns you.
✅ Get your FREE Scale Your Business Workbook here: https://go.danmartell.com/4wOEeTx
Transcript
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| 0:00.0 | If you know these seven principles, you will get rich. |
| 0:03.1 | Whether you're broke or you make money, but you know you should be making more, |
| 0:07.0 | this video will fix both. |
| 0:08.8 | I learned seven principles of success that took me from dead fucking broke at 24 |
| 0:12.9 | to being a multimillionaire by 28 in four years. |
| 0:16.6 | And these principles aren't just some generic advice. |
| 0:18.9 | We'll leave that for the other people. |
| 0:20.5 | Each one has a number that's going to make it crystal clear on how you act on each and every one. |
| 0:26.5 | Welcome to the Martel method. |
| 0:27.8 | I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. |
| 0:34.5 | In this podcast, I'll show you exactly how to build a life and business you don't |
| 0:38.5 | grow to hate. My bestselling book, Buy Back Your Time is out now. Grab a copy at buybackyourtime.com |
| 0:44.5 | or at any of your preferred online retailers. Starting with principle number one, know what you're |
| 0:49.9 | building. The idea is this. Can you get a business that can generate profits without you? It's very simple. |
| 0:56.4 | If you vanish, poof tomorrow, would the whole thing collapse? Would it slowly decay? My rule is |
| 1:04.5 | I always build a business so I can sell it because whether I do or don't, a company I could |
| 1:09.6 | sell is a great company to run. |
| 1:11.7 | So what metric should you measure so that you know that what you're building is the right |
| 1:16.1 | thing? It's called enterprise value or EV. And here's how you calculate it. The first thing is, |
| 1:21.4 | we have to take your yearly profits. Then you multiply it by the industry multiple. This is the average amount of money |
| 1:31.6 | that buyers, if you build some that people want to buy, will pay on the profit. The less risk the |
| 1:38.8 | business has, the higher the profit, the better the multiple. So it's called durable revenue. So for example, let's use |
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