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Nerdette

Undercover: The thorny business of book blurbs

Nerdette

Greta Johnsen

Tv & Film, Self, Nerd, Books, Technology, Tv, Improvement, Culture, Wbez, Society & Culture, Pop, Nerdette, Nerds

4.71.4K Ratings

🗓️ 6 January 2023

⏱️ 13 minutes

🧾️ Download transcript

Summary

Nerdette is embarking on "Undercover," a three-part series into the different ways a book comes to life. First up, we take a look at a seemingly small, but very important element of a book: blurbs. Praise from well-known writers can help a new author find their footing, but the system is all about who knows who. We talk to authors, editors and readers about whether it’s time for a revamp.

Transcript

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0:00.0

Education this week is a weekly newsletter for parents navigating schools

0:04.4

in Chicago and the suburbs from reporters at WBEZ and the Chicago Sun Times.

0:09.6

Sign up now just in time for back to school at WBEZ.org slash education news.

0:19.9

From WBEZ Chicago, this is Nerdette. I'm Greta Johnson and this is the first

0:25.3

installment of Nerdette's special series Under Cover. It's an investigation into the different

0:30.5

ways a book can come to life. First up we are going to examine a seemingly small but

0:37.6

extremely important and kind of controversial element of the tone you hold in your hands.

0:43.1

Next week we're going to hear about what it takes to get a print book into your earbuds

0:47.2

and the week after that we are going to learn all about all of the different people involved

0:51.4

in getting that story onto the big or little screen. We're going to answer questions like

0:56.9

why are so many people upset about blurbs? For me it is quite stressful. Do authors actually make

1:03.7

any money off film adaptations of their books? Think of it as like a cool thing that could happen

1:08.6

but probably not. And what do a narrator's vocal warm-up sound like?

1:13.7

Today we are talking all about how we judge a book which of course is by its cover.

1:24.0

I am on the basherly shallow about this. It's like a personal thing I think.

1:30.1

Those are a group of avid readers that we talked to at volume's book cafe here in Chicago.

1:36.8

I don't usually like to rely on the cover because of that old you know don't judge a book by its

1:42.6

cover although you know it's kind of hard not to do that. I didn't think I cared about covers

1:46.1

until I realized that I browse and that's what draws me to something anyway. If I trust the author

1:51.2

it doesn't matter what the book is about I'll pick it up. I think the only thing we don't know

1:54.8

what I'm getting ready to get into is the blurb? Absolutely yeah it's I have to read the blurbs.

2:00.4

So today we are going to zoom way in. Pass the title, pass the cover art to the simple quotation you

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