When you think about businesses that are selling through the roof, like Allo or Allbirds,

sure, you think about a great product, a cool brand, and great marketing.

But an often overlooked secret is actually the businesses behind the business, making selling,

and for shoppers, buying, simple.

For millions of businesses, that business is Shopify.

Nobody does online business better than Shopify. It's home of shop pay, the number one checkout

in the world. You can use it to boost conversions up to 50%, meaning way less carts going

abandoned and way more sales going through to checkout.

Sign up for your $1 per month trial period at Shopify.com slash income, all lowercase.

Go to Shopify.com slash income to upgrade your selling today.

That's Shopify.com slash income to upgrade your selling today. That's Shopify.com slash income.

Uh-huh.

Under this game,

Under this scale.

Under the scale.

Under the scale.

Under this game, under this game. Welcome to Scales. Under the Scales, I'm your host, Tom Marshall. Under the Scales is, of course, proud to be a member of the Osiris family of music podcasts. If you like Under the Scales,

go check out the many other options awaiting you at osirispod.com. Osiris recently hosted a unique live

event we call Evening with Osiris. This was the first of we hope many of these type of events.

It took place on January 23, 2020 at the Bell

House in Brooklyn, New York as part of the Brooklyn Podcast Festival. RJB and I spoke live on stage

with Rick Mataritanda and Peter Ansbach of Goose. That event lasted two hours, and I'm presenting

...