When you think about businesses that are selling through the roof, like Allo or Allbirds,

sure, you think about a great product, a cool brand, and great marketing.

But an often overlooked secret is actually the businesses behind the business, making selling,

and for shoppers, buying, simple.

For millions of businesses, that business is Shopify.

Nobody does online business better than Shopify. It's home of shop pay, the number one checkout

in the world. You can use it to boost conversions up to 50%, meaning way less carts going

abandoned and way more sales going through to checkout.

Sign up for your $1 per month trial period at Shopify.com slash income, all lowercase.

Go to Shopify.com slash income to upgrade your selling today.

That's Shopify.com slash income to upgrade your selling today. That's Shopify.com slash income.

Uh-huh.

Under this game,

Under this game,

Under the scale.

Under the scale. Under this scales. Hello, this is Tom Marshall, your host of Under the Scales. Thanks for joining us and also joining with me today in the studio is RJB, CEO of Osiris. RJ, what is going on with Osiris these days?

There's a lot happening.

Man, so much. Thanks for having me back. And the first thing I'll say is that we have a new show.

We actually have several new shows, but I'm going to go in order and try not to talk too much.

But the first thing is that we have a new show called 36 from the Vault, which is going to be

going through Grateful Dead live releases with Stephen Hayden, who's an amazing podcaster and journalist

and Rob Mitchum, also a music journalist. They're going to be talking about live Grateful Dead releases

...