At first the social media ‘Like’ button was just an easy way to get users to interact. Now people click a Like button some seven billion times a day, creating a colossal dataset that companies can use to sell to us, mislead us and predict what we want. And liking itself gets user addicted to a dopamine loop of gratification. Where did the Like button come from and what is it doing to us? Silicon Valley veteran Bob Goodson, co-author of Like: The Button That Changed The World, tells Andrew Harrison about the cloudy history and the destiny of the ubiquitous thumbs-up.  • Buy Like: The Button That Changed The World through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. Bookshop.org’s fees help support independent bookshops too. • Support us on Patreon for early episodes and more. • We are sponsored by Indeed. Go to Indeed.com/bunker to get your £100 sponsored credit.   Written and presented by Andrew Harrison. Audio production by Charlie Duffiled & Tom Taylor. Music by Kenny Dickinson. Managing Editor Jacob Jarvis. Group Editor Andrew Harrison. THE BUNKER is a Podmasters Production www.podmasters.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices