It's Tuesday, October 30th. Welcome to Market Flory. I'm Chris Hill joining me in studio today.

Taylor Mukerman in the house. Good to see you.

We must protect this house. We will project this house from other business news

podcasts I suppose. Earnings Palusa is starting to heat up and we're gonna get to

GE and we're gonna get to the big oil stocks. We got to start with the stock of the day and that is, I am

very happy to say. For the first time and a long time, armor. Third quarter profits for under armor

came in higher than expected. International sales really look like they

crushed it and the stock up 23% this morning. Yeah this is appears to be the quarter that the market's been waiting and waiting and waiting for

out of Under Armour.

As you mentioned in the US, lackluster, down 2%, but international, up 15% so that's carrying the day here.

When you look at this definitely coming out of kind of a restructuring turnaround they fired

several hundred people lately and the potential to maybe

have another round of that moving forward. But it seems to be, they're on track and one thing that

jumped out to me kind of ironic was that they mentioned sales at Dix or sales to Dix were up 4% and just in August,

Dix blamed their last lackluster performance on decreasing under armor sales in their stores.

So kind of two different tails there, under armor saying that it's going well inside of Dix,

Dix saying that their partnership with Kohl's kind of hurting business

in the fully priced stores like Hibbit Sports and Dix with the discount Kohl's

partnership.

I like what I see here, and then I also kind of dig what they're trying

with Armour Box, which they announced last week, so after the quarter, didn't impact the quarter,

but kind of the stitch fix model of subscription box for athletic apparel which I don't know if it's

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