The Prodigal CEO returns at Under Armour.

Motley Full Money, I'm Deidro Willard here with Motley Full contributor

Jason Hall. Jason how's your Thursday going? It's going awesome. I'm really

excited to be on. We've got some fun things to talk about that you and I both

think are very very interesting things.

Yeah let's let's begin with that because the thing that caught by attention yesterday afternoon

was the big news that Under Armour founder Kevin Plank he's back in the CEO seat. He didn't even give the outgoing CEO

Stephanie Lenards a full year. So I don't know and he's you know this isn't the

first time that he has handed

overpower and and taken it back rather quickly although Patrick Frisked did last

about two years so what do we think here is this is this like Schultz Iger syndrome is that is that what's happening here that he just can't let go?

I love I love that I absolutely love it but I will say this I will say this in defense of Schultz. Schultz needed to come back. The second time

Schultz came back is a issue of they just screwed up. They didn't do succession planning

really well.

Maybe we could certainly call this Eiger syndrome.

That's, that's for, I think that's fair.

So there's this idea of trying to, I think,

recapture what Under Armour was for its first decade is a public

company right the company under the from the time that Kevin Plank founded it, let it through IPO, through maybe about a year or so before the

end of his first tenure.

Deedra, they grew revenue 20% year over year every quarter, every quarter for I believe it was about 10 years

straight it was in a remarkable run of 20 plus percent growth that very few companies ever ever get.

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