Welcome to the Jill on Money Podcast. It's Sunday, October 25th. And today we are

running the second part of our two-part interview with Kara Golden.

She is the founder and CEO of Hint Water.

And interestingly enough, Hint Water remains a private company.

Why is that we want to know?

Here's the rest of our interview with Kara Golden.

So you got $150 million in sales or maybe more.

And so you got this great company. Why are you still private? Why don't you sell it and move on?

You know, I think for me it's really, it was always about health and it was always about building a brand that would really help

consumers to get healthy. When people ask me what's it like running a beverage

company? Yes we are a beverage company. Yes, we are a beverage company, but we're also really an arm in my mind to consumers to really help them get healthy and you know we've talked to people over the years and I think the biggest issue again going back to the

original conversation around the beverage industry unfortunately you know the

beverage industry is very tied to some core products that they have that maybe are sitting on the front door.

And so I think that the concept of water, yes, it's definitely in the right direction, but it's hard to turn large cruise ships, right?

I mean, you have to, I think just just embracing but in the meantime I think that you know we've now

built a business that is truly unique I mean 55% of our business is direct to consumer so you can go on our website to order the

product which is another thing that we talk about in the book that I had walls in

the industry in how I distribute the product because you know so many of these retail grocery

stores that are out there what I had no idea until I actually tried to get my product on the shelf.

They're basically owned by these large food and beverage companies.

And so, you know, for a small company that is just trying to do better for the consumer I mean

their chances of actually getting on the shelf and particularly for beverage

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