You're listening to Podcasting Made Simple.

What's up everybody? Alex San Felipeo here. If I've not had the opportunity to meet you,

this is podcasting Made Simple Live in a very different location. So if you're watching this,

you might not recognize my background or if you hear my velvety smooth voice I don't usually have.

It's because of this sweet mic. So quick shout out to the biz bros content as profit is their podcast.

Check it out. And we're a podcast studio suites. They were kind enough to lend us this room today.

I'm joined by Tom Rossi, co-founder of Buzz Sprout today. Tom, welcome, man.

Hey, thanks for having me. Dude, I'm super excited by this, man.

Me too. We were out skateboarding, electric skateboarding. Is that what you call it? Is that what it is? Yeah. Electric skateboard. We were out doing that like a couple days ago and then we like were at the end of our ride. We got into this like really deep podcasting conversation. And right there, I was like, bro, we have to record this. Like this has got to be

shared on podcasting as a guest

or as a host. Like, how do you extract value from it? And the first thing I want to mention is like,

you always have to have the listeners in mind. that, what value is in it for us?

And so we're kind of going to focus more on that side, even though you all know, like, I'm all about leading with values, serving the people that are listening. And then how can we also capitalize

on that as well? Because we should be able to. And Tom, let me be the guy to talk about today. is perfect, this idea that we're putting value out there, right? We're putting that,

hopefully if you're doing a podcast, you're doing it to add value, and that's why people

are listening to it. And so when we talk about, we were calling it extracting value, because

I couldn't come up with a better way. Too many times people talk about monetization, when really

it's about how do you extract value? You're putting value out. Now, how do you, like you just said, how do I capitalize in some of that value?

And how do I open up doors for the people that are getting value to be able to share that with me?

You know, the podcasting 2.0 community coined the value for value, which I think is, it's a great way to think about it, is how do you get value for value?

And there's a bunch of different ways to do that.

And they don't all fall into monetization.

...