How to Sell Your Podcast | Anjel B. Hartwell

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 7 May 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale! MORE ON THIS EPISODE: HTTPS://P...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:04.3	Hello, did you know that you can actually start and grow a sellable show?
0:12.5	I'm Angel B. Hartwell, the executive producer and host of the 11-time award-winning,
0:18.0	Wickedly Smart Women podcast.
0:20.1	And I am also the executive producer and host of the
0:24.0	top 100 internationally ranked leading visionaries podcast. And my very first podcast, which was a top 50
0:33.2	ranked show, which was called Men on Purpose, I sold in March of 2020. So I am here to talk to you
0:43.7	about how to know, how to build and grow a sellable show. If I can do it, you can too.
1:01.1	And so I want to share with you the top seven things that my buyer was actually looking for when it became time for me to sell my show.
1:03.7	But before we dive into that, I want to talk to you a little bit about how you know
1:08.3	when it's time for you to let go. And to do that, I'm going to give
1:13.1	you just a little bit of my backstory. So in 2017, that was when I got bit by the podcast
1:20.1	bug. And I started my first show, Men on Purpose Podcast. We launched in January of 2018. And within four months, I had my first
1:31.2	five-figure payday from that show, and we were in the top 200. We were ranked in the top 200.
1:37.1	And so I ran that show through 2018, and in September of 2019, I started, Black, at least Mar Smart Women in my second show. And I was about
1:48.4	150-ish episodes into men on purpose and consistently generating revenue as a result of that show
1:56.4	in consulting fees. And it became clear to me, I had too many things going on, essentially,
2:03.8	because when I started Wickedly Smart Women, before the show even launched, I had my first
2:09.1	five-figure payday from Wickedly Smart Women. And within one day of launching Wakedly Smart Women
2:15.2	was in the top 75 internationally. So Wickedly Smart Women was in the top 75 internationally. So, Weakily Smart Women
2:20.7	was taking off and men on purpose, I was just starting to feel like, I think I'm complete.
2:27.7	I think I'm done with this. But I had banks. You know, I bank my episodes. So I had a number of episodes in the bank. I was probably banked out through the middle of April. And by December of 2019, it was just clear to me that I was going to put the show on hiatus. I wasn't really thinking about selling it at that point. but what ended up happening was I already had
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