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The LOOPcast

Uncovering College Board's Billion-Dollar Grip on Education | The Deep

The LOOPcast

CatholicVote

News, News Commentary

4.7748 Ratings

🗓️ 5 March 2026

⏱️ 16 minutes

🧾️ Download transcript

Summary

For over a century, the College Board has shaped who gets into college –  and what “success” even means to American kids. In this episode of The Deep, Erika traces how a nonprofit testing company became a billion-dollar gatekeeper, why standards have quietly shifted, and why elite universities are now scrambling back to testing after going test-optional. Is the system ensuring merit – or masking its own decline? Let’s look at the data.

Timestamps:
0:00 - College Board: The gatekeeper of American education
1:06 - College Board’s unsettling origin
4:35 - College Board takes over universities
6:47 - “Aptitude” controversy
8:49 - College Board cashes in (big time)
10:00 - Becoming the gatekeeper
12:24 - How do we escape the College Board matrix?

Watch The Deep on Zeale: https://zeale.co/podcasts/the-deep

Transcript

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0:00.0

For over 70 years, any American kid with college ambitions has had to go through the college board to get there.

0:07.0

The PSAT, the SATs, the registration emails, the prep courses, the practice books.

0:13.0

Whether you grew up in a suburb of Boston, a farm town in Kansas, or an apartment in Phoenix,

0:19.0

you were always destined to answer to one gatekeeper.

0:23.9

This single nonprofit corporation has had more influence over the trajectory of your education

0:29.9

and by extension your earning potential and social mobility than anyone you ever voted for.

0:36.1

What began in 1900 as a handful of elite East Coast presidents trying to bring order to college admissions

0:43.3

became something far bigger, a national credentialing machine,

0:48.3

a billion-dollar ecosystem that shapes what high schools teach, what students value, and how entire generations calculate

0:57.0

their self-worth. Is the college board actually helping American education, or is it part of the problem?

1:04.0

As hard as it is to imagine, there was a time before national testing requirements.

1:12.6

From the beginning, American colleges and universities, like their European forebears,

1:17.6

crafted and administered their own entrance exams.

1:21.6

For example, in 1869, Harvard required incoming freshmen, many of them just 16 years old, to demonstrate mastery of Latin and Greek, ancient history, world geography, and even the whole of Virgil.

1:37.0

The entrance exam didn't bend to students. Students bent to the entrance exam. The test communicated, this is what matters. They were a sign

1:47.7

that the universities and colleges had done the hard work of asking, what is university education

1:54.3

for? But all that began to change in the 20th century. Coming off the Gilded Age, elite intellectuals were high on rationalism

2:03.2

and efficiency. In 1900, 12 college presidents formed the College Entrance Examination Board.

2:10.1

Their stated purpose was to bring order to the Wild West of college admissions by creating

2:16.3

standards based on reason, fairness, and objectivity

2:20.4

for American high school students, mostly those attending elite East Coast prep schools.

2:26.0

But what they actually created turned into something more like an infant cartel, an association

...

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