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Today, Explained

Uncle Sam really wants you

Today, Explained

Vox

Politics, Daily News, News

4.3 • 10.3K Ratings

🗓️ 6 April 2023

⏱️ 25 minutes

🧾️ Download transcript

Summary

The US military faces its worst recruiting crisis since the draft ended in 1973. Secretary of the Army Christine Wormuth — aware of the military’s reputation of forever wars, veteran suicide, and sexual assault — is working to convince a new generation to enlist anyway. This episode was produced by Victoria Chamberlin, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Paul Robert Mounsey, and hosted by Noel King. Transcript at vox.com/todayexplained   Help keep this show and all of Vox's journalism free by making a gift to Vox today: bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

The US Army recently resurrected a recruiting slogan that first appeared in 1981 because

0:11.3

that campaign seemed to work back then.

0:25.5

Some of the recent ads even featured a celebrity, Jonathan Majors, but they had to be pulled

0:29.9

after the creed three star was arrested in New York City on charges of strangulation

0:34.6

assault and harassment.

0:38.4

Young people overwhelmingly do not want to join the army.

0:41.6

The army put out statistics that indicate that only 9% of American youth are even interested

0:48.1

in military service.

0:49.4

And the army does not want a lot of the young people.

0:52.3

So what is going to give that's coming up on today's plane?

1:00.5

Support for this show comes from the Genesis GV70 Performance SUV.

1:05.2

Every Genesis is a reminder to try something bold to keep growing, keep hustling.

1:12.2

At Genesis, they've harnessed all that excitement of beginnings into their performance SUV,

1:18.6

the GV70.

1:20.4

It's a car built to turn heads with stunning design inside and out.

1:25.3

It's packed with intuitive technology inside, like the 14.5-inch infotainment system and

1:31.3

fingerprint recognition plus the GV70 features all-wheel drive, which is bound to add a little

1:37.1

more acceleration to your next drive.

1:39.8

Your Genesis GV70 is waiting for you.

1:43.3

What will you begin?

1:45.0

Learn more at Genesis.com.

1:47.2

Genesis.

...

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