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How I Built This with Guy Raz

Uncle Nearest Premium Whiskey: Fawn Weaver

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 4 October 2021

⏱️ 77 minutes

🧾️ Download transcript

Summary

While traveling abroad with her husband in 2016, Fawn Weaver became fixated on a New York Times article telling the little-known story of Nearest Green, a formerly enslaved man who taught Jack Daniel—yes, that Jack Daniel—how to make Tennessee whiskey. After diving deeper into the story, Fawn ended up purchasing the 300-acre farm in Lynchburg, Tennessee where Nearest had taught Jack how to distill; and she began meeting the descendants of both men. She initially thought of honoring Nearest's story with a book or movie, but decided the best way to preserve his legacy was with a bottle of the best Tennessee whiskey she could make. With no background in distilling, she threw herself into the insular world of spirit-making, an industry mostly dominated by white men and a few major corporations. In the five years since Fawn first discovered his story, Uncle Nearest Premium Whiskey has become one of the fastest-growing whiskey brands in the world, and one of the most awarded American whiskeys.

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Transcript

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0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

When you leave home, can you ever really go back?

0:12.0

Made a version!

0:13.0

Soccer legend Leo Messi and I both left Argentina as kids.

0:17.0

You know you're that piece of a puzzle that doesn't fit anywhere.

0:20.0

To so many immigrants, football is a way to reconnect.

0:23.0

Listen to the last cop in the embedded podcast feed

0:26.0

to hear the latest collaboration from MPR and Fuduro Studios.

0:33.0

If you walk into any type of liquor store,

0:36.0

if you walk into any restaurant, any back bar,

0:39.0

and you ask them a very simple question,

0:42.0

tell me what riskier bourbon is on your back bar

0:46.0

that represents someone who is not a white male.

0:49.0

And just wait.

0:50.0

Wow.

0:51.0

White males represent 30% of this country and a hundred percent

0:56.0

of the whiskeys up until Uncle Narrist.

1:00.0

100%.

1:08.0

From MPR, it's how I built this.

1:10.0

A show about innovators, entrepreneurs,

1:13.0

idealists, and the stories behind the movements they built.

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