This fishing, it's in my soul.

Welcome to the Salt Strong Podcast,

Disrupting Fishing Entertainment, as you know it.

Prepare to laugh.

Prepare to get to know fishing legends in a whole new and unfiltered way.

And on occasion, you might even learn a thing or two about fishing.

Here's your host, Joe Simons, Like Diamonds.

So one of the top questions I get for people who listen to this podcast,

and any of the conversations we've had about mission and purpose and why.

And anyone who's read my book Fishing for Happen is the question is always,

Hey, I feel like I'm on the right page, but I'm really having trouble,

like truly defining my mission, especially when it comes to like a one line,

like mission statement, like why we exist or why you exist or why your company exists,

why you're, why you feel like you're waking up every morning.

And what I'm about to show you in this podcast is something that helped me out tremendously.

And it's kind of separating the why, if you will, like the deep down core,

the core desire of why you exist and tying that in with an actual mission statement.

If you go through this very, very simple, really five or seven step,

as you'll see kind of process, it will make defining that mission so much easier once you know what your true why is.

And you'll understand exactly what I mean once you go through this one, enjoy.

Hello, such strong nation, Joe Simon's like diamonds back again.

This is going to be a powerful one.

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