Welcome to the Salt Strong podcast, Disrupting Fishing Entertainment as you know it.

Prepare to laugh.

Prepare to get to know fishing legends in a whole new and unfiltered way.

And on occasion, you might even learn a thing or two about fishing.

Here's your host, Joe Simons, like diamonds.

The Slug.

Hey, everybody.

Joe Simons, like diamonds.

Back again, Salt Strong and Church.

And if I'm talking a little slower,

it's because that's part of the message here today.

So our life has been a little bit hectic here recently.

We've, you know, Luke and I have sold the company and you would think, oh, man, everything must be nice and slow in retirement.

No, we obviously signed on to keep running the company.

And when you have a company that just invested heavily in you, they expect things to keep growing and expect big things as they should.

And we should. That's how we're wired and we love it.

So all that being said, my life has been like

busier than ever. And also part of the deal was, you know, the sportsman's guide that's one of

the kind of the sister companies that's owned by Cresera brands as well. They're really

trying to go heavy into content and community, which is something that we're frankly

pretty good at. And so they've been leaning on me quite a bit. And so like last week I was,

you know, waking up at four in the morning to go out and help them film some, some hunting stuff.

...