Welcome to the Salt Strong podcast, Disrupting Fishing Entertainment as you know it.

Prepare to laugh.

Prepare to get to know fishing legends in a whole new and unfiltered way.

And on occasion, you might even learn a thing or two about fishing.

Here's your host, Joe Simons, like diamonds.

Nothing hard ever last forever.

Hey, everybody, Joe Simons, like diamonds.

Again here with Salt Strong Unchurched.

So pumped to be with you here this morning or afternoon

or whatever you happen to be listening to it.

It's early morning here.

And this last 30 days, I talked about it prior,

but it has been an absolute blur.

Perhaps you're feeling the same way.

I feel like it's just been a rut.

There's been one thing after another.

You know, the hurricanes obviously didn't help.

It really kind of crushes our business, especially back-to-back ones when, you know,

half of our revenue comes from Florida.

It's just like everything just freezes.

And why I'm in the middle of doing my hurricane cleanup,

our head of sales and marketing calls me. And he's like, Joe, I've got some bad news.

...