Hey, it's Alan, and I just wanted to let you know that you can now listen to the ongoing

history of new music early and ad-free on Amazon music, included with Prime.

Hey, it's Alan, and I want to introduce you to my brand new one-of-a-kind true crime podcast called

Uncharted, Crime and Mayhem in the music industry.

On this podcast, I take the inside some unbelievable stories of murder, plane crashes,

court battles, and even run-ins with the mob.

In this podcast, you will hear all about the dark side of the world of music.

We're releasing new episodes every two weeks, so search for and

follow uncharted crime and mayhem in the music industry wherever you get your podcasts.

Here's a sneak peek.

There have been many studies into the different types of music fans. Basically, they can be

broken down into four types. At the bottom of the pyramid are people who aren't fans of your

music at all. They don't like you or don't care about you and may not even know who you are.

So for the purposes of this discussion, they don't matter because they don't care. The next level are casual fans.

They sort of like you or your music, but they can take or leave whatever it is that you're

selling. They have zero investment in your career. If your music comes on, they might listen.

Going up another level, we have true fans. They love you enough that they will spend money on you.

They'll stream your music faithfully, buy physical product like CDs or vinyl from time to time.

They probably own a t-shirt or two, and we'll go to your shows and have a very good time.

At the very top of this pyramid are the superfans. Superfans love, love, love you. They're evangelists. They follow your every move. They buy everything. They'll get involved and donate to your charitable causes. And they will go to all of the shows. They may total maybe 10% of your total fan base, but they are the source of the majority of the shows. They may total maybe 10% of your total fan base, but they are the source of the majority

of your income, like 60, 70, even 80%.

They are at the top of the fan pyramid.

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