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Inside Carolina: A UNC athletics podcast

UNC, ACC Success Drives the Money Train - IC Daily | Inside Carolina Analysis | College Basketball

Inside Carolina: A UNC athletics podcast

Inside Carolina

Football, Sports, Baseball, Basketball

4.8778 Ratings

🗓️ 5 May 2026

⏱️ 16 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

Welcome to I. See daily is Tuesday. May the 5th is Greg Barnes. I'm Tommy Ashley. Shout out with Johnny T-shirt. Johnny T-shirt.com is of course.

0:08.7

Go to Inside Carolina sign up for premium membership.

0:11.2

Greg, last week, can't remember the exact day. We talked about the NCAA expansion to 76 teams and the financial aspect of it and the financial aspect of it for coaches and everybody

0:23.1

else. You wrote a column on that very subject on Monday at Inside Carolina. Definitely folks should

0:29.3

check it out and read that. But this really is about the finances right. It's about money for all.

0:41.3

And it is amazing to me that it's always about the money right it's never not about the money in college athletics used to be

0:48.7

student college student athletes but we know how that works now, one of the interesting things about the NCAA is that because of how they handled football

1:00.4

for so long, and of course, you know, the, the playoff right now is not run by the NCAA.

1:07.3

If you get to the FCS level, then yes, that's the NCAA run playoff, and it's been very successful for a long time.

1:15.2

But because the bowl games really kind of ran the show in terms of the postseason, the NCAA was largely boxed out of college football postseason.

1:26.7

And so now when you talk about going back to the

1:29.9

BCS and the Bow Alliance and now to the CFP, the NCAA doesn't have its hands in that. And of course,

1:38.9

that's a ton of money that comes in. Now, you know, the power conferences share with,

1:45.5

with a group of five. But what that does is that leaves the NCAA tournament as the

1:51.1

NCAA's primary source of income. I guess two years ago, maybe the most recent

1:57.2

financial data that we have, but I believe it was NCAA brought in close to $1.4 billion for the entire year, and about 70% of that, close to 70% of that was from the NCAA tournament, the media rights and those types of things. That's both men's and women's. And so that's their moneymaker.

2:19.6

And so when you talk about expansion, and we talk about the NCAA agreed to an extension for

2:28.0

their media deal, this is probably 2016, but that extension ran from 2025 through 2032 with the amount of teams that we see now,

2:39.1

which being 68.

2:40.9

So when you talk about moving to 76, there's going to be some adjustment there because you've got more teams, more games.

2:48.0

It makes sense.

2:49.5

But where this really affects a program like North Carolina

...

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