Ugly Is the New Sexy: What You Can Learn From Southwest Airlines | Ep. #814

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 October 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines [00:50] Titles are key, which is why they titled this episode as such. [01:04] Neil tries to avoid Southwest, because he finds they are always delayed. [01:40] Eric’s last Southwest flight was delayed and problematic. [02:10] When Southwest first launched, they focused on serving three cities in Texas. [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated. [02:44] The lesson here is to niche down at first. [02:54] Southwest has a hub and spoke model of business. [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices. [04:15] You can either be efficient or offer exceptional service, but you can’t have both. [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages. [05:45] Optimize for efficiency, but allow for mistakes/refunds. [06:15] Think of your business as a funnel and check for leaks. [06:42] That’s it for today! [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Yel Patel.
0:57.0	And today we're going to talk about how ugly is the new sexy,
1:01.0	what you can learn from Southwest Airlines you know that's a really
1:04.4	interesting title rewrite yes so Eric wanted to compare Southwest Airlines
1:08.9	with American Airlines and like ugly is the sexy. I'm all about titles.
1:13.4	And we discussed this one of our past episodes.
1:15.9	It's all about the titles,
1:16.9	because if you have the wrong type of title,
1:18.6	you're not gonna get enough listens.
	...

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