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Morning Wire

UFC: Politics & Popularity | 6.19.22

Morning Wire

The Daily Wire

Daily News, News

4.926.4K Ratings

🗓️ 19 June 2022

⏱️ 12 minutes

🧾️ Download transcript

Summary

The UFC went from being viewed as a fringe sports league to a multi-billion dollar business incredibly quickly. In this episode, senior editor Cabot Phillips went out to UFC 274, their latest pay per view event in Phoenix for an all-access experience. He spoke to fans, UFC fighters, and President Dana White about. how he grew the sport and how their political and cultural decisions played into their success. Get the facts first on Morning Wire. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Two years ago, as Black Lives Matter protests reached their peak, professional sports leagues

0:08.7

nationwide began embracing social justice activism.

0:12.6

But one major sports league stood out for its decision not to promote a political stance

0:17.2

in their programming.

0:18.8

In contrast to the NBA, NFL, and others, the UFC or ultimate fighting championship instead

0:24.8

allowed individual athletes to speak for themselves.

0:28.6

And the UFC stood up to COVID lockdowns going so far securing an island in the Middle

0:32.7

East to ensure they would be the only sport continuing on through the pandemic.

0:36.7

They reached new levels of popularity and claimed the mantle of fastest growing sports

0:41.0

league in the world.

0:42.2

In this Sunday episode of Morning Wire, we take a closer look at the rise of UFC.

0:51.1

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0:54.0

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0:56.3

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1:08.7

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1:14.3

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1:16.6

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1:18.9

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1:21.8

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...

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