UES 640: The Key to Building a Brand featuring Jason Harris
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 15 March 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
What makes the most well-known brands so successful?
President and CEO of Mekanism creative advertising agency Jason Harris says it's community, storytelling, owning a simple proposition and staying consistent with it.
Jason's agency has worked with some of the most well-known brands, from Pepsi to Peloton, developing, defining and leading brand stories.
Today on the podcast, Jason is taking us through the brand-building and storytelling process and sharing some of the big focal points for advertising in 2021.
Jason is also sharing with us the mission of his book, The Soulful Art of Persuasion, which aims to redefine the way we view persuasion by uncovering the best parts of humanity. He says that whether we like it or not, humans are persuasive creatures by nature, and we're persuading every day: so, how do we do that in the most authentic and truthful way?
Jason is sharing a handful of the 11 habits he shares in the book, as well as the four main principles of persuasion: originality, generosity, empathy and soulfulness.
Grab a copy of Jason's book here:
And, check out his work here:
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Transcript
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| 0:00.0 | Welcome to the Unstoppable Entrepreneurshow. |
| 0:03.3 | 20 minutes or less of PowerPack strategy |
| 0:06.0 | to disrupt your thinking, elevate your mindset, |
| 0:09.2 | and help you scale your sales online. |
| 0:11.7 | I'm Kelly Roach, former NFL cheerleader |
| 0:13.8 | and 4,500 executive turned eight figure entrepreneurs. |
| 0:17.6 | Let's go. |
| 0:18.8 | All right, welcome back. |
| 0:19.9 | This is the Unstoppable Entrepreneurshow. |
| 0:22.3 | I'm Kelly Roach, and I have with me the amazing Jason Harris. |
| 0:25.6 | Jason, welcome to the show. |
| 0:27.2 | Thanks for having me. Good to be here. |
| 0:29.0 | So excited to have you here. |
| 0:30.8 | And we were having some great pre-session chat. |
| 0:33.7 | And I was like, no, we gotta stop talking. |
| 0:35.3 | I want to get the recording done. |
| 0:38.4 | But that's awesome. |
| 0:39.0 | We have a lot to talk about. |
| 0:40.2 | I think the work that you're doing, |
| 0:42.4 | and obviously I'll have you share all about your work, |
| 0:45.1 | your company, everything, |
| 0:46.1 | but the work that you're doing with reframing persuasion |
... |
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