UES 624: Leveling Up Your Online Strategy featuring Eric Siu
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 1 February 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
Kelly interviews Eric Siu this week about all things digital marketing. Siu is the co-host of one of the most popular podcasts and runs the agency, Single Grain, that helps the biggest names in the world such as Amazon and Uber dial in their strategy online. Coming from the tech world in digital marketing, Eric used his passion and mentality for e-sports and poker into his marketing career to make future purchases that align with his business. In the episode, Eric and Kelly discuss how to be a better leader for yourself and in your business by building those strong relationships. Siu turned his SEO agency into a paid-media agency that grew into what it is today by investing in other businesses to build a marketing ecosystem. The two also talk about how various platforms such as TikTok and Clubhouse have opened the doors to new opportunities and people within the industry through creating video content. Kelly ends the episode by talking about why now is the time to provide a marketing bootcamp for others and a sneak peek of Eric's new book.
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Transcript
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| 0:00.0 | Welcome to the Unstoppable Entrepreneur Show, 20 minutes or less of PowerPacked Strategy to |
| 0:06.1 | disrupt your thinking, elevate your mindset, and help you scale your sales online. |
| 0:11.8 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 scale your |
| 0:13.7 | sales online. |
| 0:17.4 | and Fortune 500 executive turned eight figure entrepreneur. Let's go. |
| 0:18.4 | All right, welcome back. |
| 0:19.9 | We are live for another episode of the Unsopable Entrepreneur Show and I have an amazing treat for you all today. |
| 0:27.0 | Eric Sue, Eric, welcome to the show. |
| 0:30.0 | Thanks for having me, Kelly. |
| 0:32.0 | I am so happy to have you here. |
| 0:33.2 | So I know that your marketing agency obviously has helped some of the biggest names in the world |
| 0:39.0 | dial in their strategy online. |
| 0:42.0 | You obviously also host one of the top podcasts really in the world with |
| 0:46.0 | Neil Patel and I'm so thrilled to have you here. I would love for you to start off a little bit about |
| 0:51.6 | how did you get into this space how did you get into the work that you're doing right now and why? |
| 0:58.4 | Yeah so I mean for me I was the going into college a little bit the ultimate failure so almost got kicked out of |
| 1:04.4 | college I almost got kicked out of high school because I didn't want to go to this required |
| 1:07.5 | class my senior year and I was fired twice so that that was my career and was lost and and you know I was |
| 1:16.8 | working a dead-end job coming out of college and my friend said hey you should |
| 1:19.5 | check out this digital marketing thing, started studying and then got an internship really quickly |
| 1:26.8 | in the next two years or so, just kept rising up the ranks. |
| 1:29.7 | And then when I was 25 or 26, |
... |
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