UES 575: How to Disrupt a Saturated Market with Kara Goldin
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 10 August 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
Everyone who knows me, knows that I am fanatical about…
Hint Water.
Seriously, I have cases of it in my house at all times. It's how I get through launches. It's how I stay hydrated alllllll day long!
And today on the podcast, I am interviewing Kara Goldin, founder of Hint Water.
Kara saw a gap in the industry, and filled it. Now, her product is on shelves across the country and she's built a highly profitable powerhouse brand.
Today we talk about how she created a product to solve her own problem, broke into a market dominated by billion dollar companies, the ups and downs of her entrepreneurial journey, and how curiosity helped her find ultimate success in an industry she had zero experience in prior to starting Hint.
Want to connect with Kara? Check her out on:
Her podcast: https://apple.co/3kxVTtE
Her website: https://karagoldin.com/undaunted
Instagram: https://www.instagram.com/karagoldin/
For more business tips and strategies, follow along with Kelly:
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Twitter: https://twitter.com/kellyroachlive
Transcript
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| 0:00.0 | Welcome to the Unstoppable Entrepreneur Show, 20 minutes or less a power-packed strategy to disrupt your thinking, elevate your mindset and help you scale your sales online. I'm Kelly Roach. Let's get |
| 0:16.1 | started. Welcome back to the Unstoppable Entrepreneur Show. Guys I cannot believe we |
| 0:21.5 | actually have this woman on the show today. |
| 0:24.0 | Kara Golden is here. You guys know any video that you see me doing, |
| 0:28.7 | there is a hint water by my side and we have the one, the only creator of the breakthrough hint water. |
| 0:35.7 | So Kara first of all welcome to the show I'm so happy that you're here. |
| 0:39.3 | Thank you, thanks for having me. And hint was so needed in the world for so long like it's it's crazy because I read your bio I read you know the story of like how you came about creating it to break the soda have it right you had to break the soda have it. |
| 0:56.0 | But isn't it crazy that there was no middle ground? There was no middle ground, right? Yeah, I mean, and it was, I mean, I wasn't sort of a typical entrepreneur that was, you know, coming from one of the large beverage companies to develop this product either. |
| 1:13.8 | So I was really, when I made that discovery, |
| 1:16.8 | I was coming at it from a consumer perspective, |
| 1:19.5 | like looking for this product. |
| 1:21.1 | And I was shocked as, you you know as you're explaining the same the same way that everything you know in it at least in the still water market in the carbonated water there were in the carbonated waters with some different flavorings in it. |
| 1:38.7 | That's a whole other story that a lot of the flavorings were not using real fruit or they had too much |
| 1:44.7 | sodium in them and I didn't you know personally I didn't sort of have an issue with with |
| 1:50.5 | sodium I just I really craved sweet and I loved sweet things and I still crave sweet things. |
| 1:56.9 | And so for me, it was really, you know, trying to find a water product that didn't have, you know, sweeteners in it that really was helping me to enjoy water. |
| 2:09.0 | Yeah, that's amazing. |
| 2:11.0 | Yeah, and it's very interesting because I remember in my journey before discovering |
| 2:16.1 | Hintwater, I was looking and looking and looking and I would always try the hint of like whatever it was like you know how so many companies have tried to do it and it's like |
| 2:27.4 | it's that fake sweetener yeah it's like super super sweet but it, but it doesn't taste natural. |
| 2:33.7 | You know, based it immediately. |
| 2:35.6 | So I can't tell you how many wasted. |
... |
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