Welcome to Xisprorata, where we take just 10 minutes to get you smarter on the collision

of tech business and politics. I'm Dan Pramack. On today's show, Google makes a play for Fitbit

and Facebook employees fight back on political ads. First, Uber money.

So tech companies love their paying customers.

But what they seem to love even more is getting a piece of how those paying customers,

well, how they pay for stuff.

Remember, Apple has its credit card.

Facebook is working on its Libra cryptocurrency.

Google has Google pay.

And now Uber is significantly

expanding a financial services unit that launched two years ago with a cash-back credit card for riders.

The umbrella name of what's being announced now is Uber Money and include several new initiatives.

First, on the driver's side, it'll introduce new products that help ride hail and Uber Eats drivers get paid in a more timely manner.

So far, they've basically been paid on a weekly basis.

Kind of creates a digital wallet and can also include a debit card that provides discounts on things like gas.

Now, for consumers, it is adding features to that branded credit card,

including a huge boost from 2% cashback to 5% cash back on purchases

of Uber products, including Eats orders.

The bottom line here is that Uber and its rivals are struggling to get brand loyalty among

both drivers and riders.

Drivers typically pick up the closest ride seeker, no matter what platform they're on, and

riders pick the closest and

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