It's Monday, June 29th. Welcome to Market Foolery. I'm Chris Hill with me today from our nation's capital. It's Maria Gallagher.

Good to see you. Thanks for having me. We've got a lot of apparel news to get to.

Athletic apparel, fashion apparel.

We're going to start though with the social network because shares if Facebook are down 10% over the past week.

As more companies have announced they are pulling their ad spend from Facebook.

On the list, Starbucks, Coca-Cola, Verizon,

Unilever, Diageo, Honda, Lulu Lemon Athletica,

those are just some of the companies

that are taking a break from social media advertising and there are a couple things going on here Maria

One is this movement within social media with the hashtag stop hate for profit that some

groups have come together to form to encourage advertisers to pull their

ad spend from social media platforms that they feel aren't doing a good

enough job with hate speech online. So that's part of what we're seeing with some of these

advertisers. Others are just not formally joining this group. They are they are

hitting the pause button and I should mention the Twitter's shares are down a little bit more than 10% over the past week as well.

So it's not just Facebook, it's social media in general, but Facebook is one of the biggest companies out there, so they are the biggest target.

Therefore, a lot of the focus from this group and others is focused at Facebook.

Let me start with just a business. focused at Facebook.

Let me start with just a business question.

How big a threat do you think this is right now?

Because it's certainly a bigger threat than it was a week ago? I think that's a good question. I mean I think

thinking in context, Cambridge Analytica happened to everyone was like is this

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