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A US media giant zooms in on an iconic British TV company live from the UK.

This is the Marketplace Morning Report from the BBC World Service.

I'm Stuart Clarkson.

Good morning.

The UK's oldest commercial television channel could be sold to American firm Comcast.

ITV was created back in 1955. It's now in preliminary talks to sell

its TV business to Sky for around $2 billion. The BBC's Mark Ashdowns with us on Marketplace,

with the details. Morning Mark. Hi there. How are you? I'm not too bad. So this is quite a complicated

deal. What could be sold, what crucially isn't being sold. So ITV's

made up of many constituent parts. What we're talking about here is its media and entertainment

division. That includes the TV channels, the likes of ITV 1, 2, 3, etc, through to ITVX,

the streaming service. What this does not include is ITV's production arm.

ITV studios. That makes all those programs like Love Island and I'm a celebrity, get me out of here.

And that will impact the value of the deal. The money on the table by the looks of things is about $2 billion.

Just yesterday, ITV put out its latest trading statement and that showed advertising revenue is expected to be 9% lower in the last three months of 2025.

A lot of challenge from streamers as well. What does being part of a huge global organisation do for ITV?

...